For Immediate Release July 21, 2016
Marijuana Advocate Willie Nelson Celebrates Launch
of Willie’s Reserve Cannabis Brand
with Concerts in Washington and Colorado
DENVER – Award-winning musician, actor, author and longtime marijuana advocate Willie Nelson is thrilled to announce the launch of Willie’s Reserve, a premium cannabis brand, which is anticipated to be available in select Washington and Colorado stores in July and August, respectively.To celebrate, Willie Nelson and Family will perform in concert on Saturday, July 23, at Marymoor Park in Redmond, Washington and Saturday, July 30, at Fiddler’s Green Amphitheatre in Greenwood, Colorado. For more information, visit axs.com.
“I always knew that marijuana would be legalized,” Nelson says. “I just never thought it would be in my lifetime.”
For decades, Nelson has served as the face of responsible marijuana use in the United States, while speaking out in favor of legalization for medical and recreational purposes. The nation’s most renowned aficionado has awaited the opportunity to share the pleasures of fine-quality cannabis with his legions of fellow fans, and now, with top-grade, meticulously grown and beautifully packaged Willie’s Reserve, he can. Willie’s Reserve signature Ready Rolls and high quality flower will be available at select purveyors in Colorado, Washington and future legal states for connoisseurs who appreciate the best.
In Washington, initial retail store partners will include Buddy’s of Renton, The Evergreen Market, Fweedom, Greenside Recreational, Gypsy Greens, Herbn Elements and Nimbin Pot Shop. And in Colorado, initial retail store partners will include Lucy Sky, Mindful, Simply Pure and Terrapin Care Station.
Nelson has consulted with horticulturalists and cannabis farmers to assure any product labeled Willie’s Reserve will maintain a standard worthy of his name. Consumers will be able to indulge with confidence, savoring each puff while knowing they’re partaking in an age-old ritual that has bonded marijuana-lovers together since the first dried leaves were touched with flame.
Willie’s Reserve is grown by licensed cannabis producers in each state where it will be sold.
“I’ve smoked enough and I want to give back,” Nelson continues. “Now that legalization is spreading across the country, there’s a great opportunity to build a company that can help a lot of people. I hope it gives social justice to those who are incarcerated for doing what we’re now doing legally. I am also committed to have our crops farmed in an environmentally responsible way; to revitalize small farms and to grow it as clean as possible. So far, I’ve really enjoyed meeting with the best growers.”
Nelson’s steadfast legalization efforts have been altruistic as well as personal; he regards it as his duty to help Americans — including legislators — understand the benefits of marijuana use. And he expects Willie’s Reserve will become as much a part of his legacy as his music; he is, after all, the man who titled both a song and a book Roll Me Up and Smoke Me When I Die.
The benefits of legal cannabis include economic boosts for communities able to apply revenue from sales taxes to needed projects, including educational and social programs. Legalization also allows for more effective uses for funds previously spent on enforcing laws against private marijuana use. As a co-founder of Farm Aid, Nelson has famously advocated for family farms and environmentally sound growing methods. With Willie’s Reserve, he offers consumers the confidence of knowing they’re purchasing a product created by farmers who share his commitment.
Willie’s Reserve will continue to support Nelson’s goals and celebrate his legacy by constantly seeking innovative ways to develop and curate the brand, while seeking an end to marijuana prohibition in America.
For more information on Willie’s Reserve, go to williesreserve.com
About Willie Nelson
In a career spanning over six decades and 200 albums, Texas singer-songwriter Willie Nelson has built one of the most iconic bodies of work in modern music history. His Red Headed Stranger and Stardust albums are enshrined in the Grammy Hall of Fame, along with his songs “Always on My Mind” and “On the Road Again,” and Patsy Cline’s rendering of his classic, “Crazy.” Nelson has seven Grammys and a Grammy Lifetime Achievement Award, and was one of four inaugural Grammy Legend Award winners in 1990. In 2015, he became the first country artist to receive the Library of Congress’ Gershwin Prize for Popular Song, but Nelson has long since transcended that genre; his 2016 album Summertime: Willie Nelson Sings Gershwin, debuted at No. 1 on Billboard magazine’s Top Jazz Albums chart. It followed 2015’s No. 1 Country Albums/No. 7 Top 200 Albums chart debut of Django & Jimmie, his collections of duets with Merle Haggard. In fact, Nelson has long since transcended music as his sole career focus. Branching into acting and prose, he made the New York Times’ Best Sellers top 10 list with his 2015 autobiography, It’s A Long Story: My Life. Other titles include The Tao of Willie, The Facts of Life and Other Dirty Jokes and A Tale Out of Luck. A longtime peace activist, environmentalist and humanitarian, he cofounded the annual Farm Aid concerts to help struggling family farmers, developed his own biodiesel fuel and campaigned to save wild horses and against horse slaughter (and rescued many himself). At 81, he also earned his 5th-degree black belt in the Korean martial art of Gongkwon Yusul.