March 4, 2014
ROBBY JOHNSON’S “SOUTH OF ME” TAKES UPWARD DIRECTION
Chart-Climbing Single Ignites Social Media Explosion; Nashville Showcase 3/11
(NASHVILLE, Tenn.) With more than 2.7 million YouTube views in just a few months, Robby Johnson and his debut single “South Of Me” are in the early stages of writing a rare independent country music success story.
In addition to the huge number of views, the video for “South Of Me” is a mainstay in the top position of CMT Pure’s 12-Pack countdown having spent seven weeks at No 1. The song itself is already top 40 on the Music Row chart and #1 New and Active on the Billboard Indicator chart, and continues to add stations as word about the reaction to Johnson and his video spreads. And the Robby Johnson live experience will get its day March 11 in Nashville, as he performs a showcase at 12th & Porter.
YouTube may be the center of the viral storm, but the surge is spreading. Fans are flocking to the singer-songwriter and his music, much as some of Nashville’s most accomplished creators did in helping put together Johnson’s upcoming debut album.
Celebrated musician and producer Jimmy Nichols (Elton John, Faith Hill) and Grammy-winner Frank Myers (“I Swear,” “I’m Already There,” “Tomorrow”) produced the project. Myers co-wrote the single with A-list songwriter Anthony Smith and Johnson. And the video was directed by Ryan Smith (“My Kind Of Party”). But even with big names attached, Robby Johnson is the driving force behind the music.
The Nashville based singer-songwriter also co-wrote five of the 10 songs that will appear on his upcoming album, including “Feel Good Song,” “I Need My Honey” and, of course, “South Of Me.”