Willie Nelson’s “Willie’s Remedy+” Becomes Fastest Growing THC Beverage Brand in US
Published
Willie Nelson’s “Willie’s Remedy+”
Becomes Fastest Growing THC Beverage Brand in US
And No. 1 THC Beverage Brand Online
Within First Eight Months in The Market
“We are the No. 1 THC beverage online – now our goal is to replicate that success in retail. Retail is our priority – we will leverage the great retail and wholesaler relationships we’ve built to become a top player in retail, via our three tier network. Online direct-to-consumer sales allow us to spend significantly more than competitors raising brand awareness. This gives us, and our three tier partners the confidence that we will produce serious velocities on shelf. Over time, distribution gains will make online sales obsolete, at which point our main marketing tool will switch from social media to more traditional marketing, like field and retail, which we think will pair perfectly with Willie,”says Greg Serrao, Co-Founder and CEO at JuneShine Brands that provides a set of sales and marketing and distribution services to Willie’s Remedy+.
Imagine a world of peace and calm…where hangovers are a distant memory and every sip invites clarity, balance, and connection. This is the vision behind Willie’s Remedy+, a line of THC-infused social tonics inspired by the legendary Willie Nelson. Crafted to honor Nelson’s lifelong journey with cannabis, his drinks represent more than just a new way to unwind—they are a testament to Nelson’s way of living.
Nelson’s story is as bold and inspiring as his music. After struggling with cigarettes and alcohol in his early years, a pivotal moment in Nashville set him on a new path. When his house burned down, the only thing that survived was his beloved guitar,
Trigger, and a pound of weed. For Nelson, it was a sign to leave behind the booze and tobacco and embrace the plant that would not only change his life but inspire generations. That philosophy lives in every bottle of Willie’s Remedy+ – a celebration of harmony, balance, and living authentically.
Willie’s Remedy+ beverages are carefully crafted with a unique blend of natural, USA-grown hemp-derived THC, CBD, CBG, and L-theanine, designed to elevate the moment without the weight of alcohol. Fast-acting (~15-30 minutes) and short-lasting (~1–1.5 hours), Willie’s Remedy+ is not that feared edible you ate too much of in college. Whether you’re looking for a euphoric social tonic, a relaxing moment at home, or a calming daily plant-powered ritual, Willie’s Remedy+ offers a safe and customizable way to enjoy cannabis. Perfect for first-timers, canna-curious adventurers, or seasoned cannabis enthusiasts, our drinks let you craft your journey one sip at a time.
“We credit all of our success to date to Willie and his passionate fanbase. Generally, we roll our eyes at celebrity collabs. But when the right celeb pairs with the right product, you get incredible results. We do our best to bring to life Willie’s lifelong commitment to honesty, integrity, quality, and compassion in every bottle of Willie’s Remedy+. Our unique blend of THC, CBD, CBG and L-Theanine delivers a unique buzz that is both uplifting and relaxing with zero hangover. The more than seven years we have spent developing beverages across JuneShine Brands wide spanning portfolio, from hard kombucha to craft cocktails to light beer, set us up to create a truly delicious, best in class product,” says Forrest Dein, Co-Founder, and CMO at JuneShine Brands.
Giving Back to US Farmers through WIllie Nelson’s Farm Aid Foundation starting with a $40,000 donation pledge match campaign launching on Giving Tuesday, December 2, 2025.
A Word from Willie Nelson
“The biggest killer on the planet is stress and I still think the best medicine is and always has been cannabis. I gave up drinking alcohol and smoking tobacco a long long time ago and switched to pot. I think marijuana should be recognized for what it is, as a remedy – an herb that grows in the ground. If you need it, use it. More and more people are finding out the benefits, and the more they delve into it and research it, the more they realize, ‘Hey, wait a minute, we should give this another look.’ I’m excited to share my remedy with the world!,” says Willie Nelson.
Willie Nelson speaks out supporting responsible hemp regulations and opposing a federal hemp ban from congress.
“It’s time to stop the foolishness and pass sensible law. So I’m asking Congress to reject any effort to recriminalize hemp. Banning hemp won’t solve problems, smart regulation will,” says Willie Nelson.
https://hempsupporter.com/bill/stop-hemp-killing-language-in-congress-2/
What’s next for Willie’s Remedy+? A national retail rollout with a full portfolio of SKUs across a variety of package formats.
“We are ready to build off our early success online and bring Willie’s Remedy+ to retail across the country leveraging our existing JuneShine Brand’s best in class distribution network and sales and marketing team. We’re excited to launch soon with Total Wine, Lowe’s, Binny’s, and TXB and many more retailers in early 2026.,” says Whitney Stevenson, CCO and President at JuneShine Brands.
Learn More For more information on Willie’s Remedy+, visit www.drinkwillies.com and follow @drinkwillies on social media.
About Willie Nelson
With a seven-decade career, Willie Nelson has earned every conceivable award as a musician and amassed reputable credentials as an author, actor, and activist. He continues to thrive as a relevant and progressive musical and cultural force. In recent years, he has delivered more than a dozen new albums, released a Top 10 New York Times’ bestsellers book, again headlined Farm Aid (an event he co-founded in 1985), his annual Willie Nelson’s 4th of July Picnic, his annual Willie Nelson’s 4th of July Picnic, been honored by the Library of Congress with their Gershwin Prize for Popular Song, received his 5th degree black belt in Gong Kwon Yu Sul, headlined the Luck Reunion food and music festival located on his ranch in Texasevery March as well as the annual Outlaw Music Festival Tour, launched his cannabis companies Willie’s Reserve, Willie’s Remedy, and Willie’s Remedy+, and graced the covers of Rolling Stone and AARP The Magazine. Nelson started this decade by releasing four albums of newly recorded music—First Rose of Spring (2020), That’s Life (2021), The Willie Nelson Family (2021), and A Beautiful Time (2022, GRAMMY Award winner for Best Country Album)—and three books—Me and Sister Bobbie: True Tales of The Family Band (2020), Willie Nelson’s Letters to America (2021), and Me and Paul: Untold Tale of a Fabled Friendship (2022). Willie celebrated his 90th birthday with multiple projects and events including a two-night star-studded concert at the famed Hollywood Bowl, Long Story Short: Willie Nelson 90, that was released as a feature film and a televised broadcast special. The year began with the debut of “Wille Nelson & Family,” a new five-part film documentary series directed by Thom Zimny and Oren Moverman that premiered at the Sundance Film Festival as well as the release of a new album, I Don’t Know a Thing About Love, which features 10 performances that pay tribute to American songwriter Harlan Howard. Last year also welcomed two new releases: Bluegrass (with newly recorded studio performances of 12 Willie Nelson-penned classics showcasing Willie with a bluegrass ensemble), and a new book, Energy Follows Thought (withstories behind the lyrics of 160 of his favorite songs, along with never-before-seen photos and ephemera). To cap the momentous year, Nelson was inducted into The Rock & Roll Hall of Fame. In 2024, Nelson expanded his depth of work with the release of two new albums and a new book. The month of May saw the arrival of the studio album The Border, which includes Willie’s versions of 10 contemporary country songs, and four new compositions with Buddy Cannon. And in November he released a cookbook co-authored with his wife, Willie and Annie Nelson’s Cannabis Cookbook: Mouthwatering Recipes and the High-Flying Stories Behind Themas well as another studio album, Last Leaf on the Tree, which features close collaborations with Nelson’s son Micah. For 2025, Nelson released a new studio album, Oh What A Beautiful World, on April 25. The 12-song collection features new Nelson performances of classic Rodney Crowell compositions. In October, Nelson releases a new holiday song, “Christmas Love Song,” written by Bill Anderson, Bobby Tomberlin, and Marv Green. November brings, Workin’ Man: Willie Sings Merle, which premieres Willie’s new interpretations of 11 classic songs written by Merle Haggard. These creative endeavors as well as new songs and performances that add to his classic catalog, find Willie Nelson rolling at an artistic peak, writing and singing and playing with the seasoned wit and wisdom that comes from the road.
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