Willie’s Remedy+ Launches

Limited-Edition Outlaw Bottle

To Celebrate the 2025 Outlaw Music Festival Tour

With Willie Nelson

 

AUSTIN, Texas — Willie’s Remedy+, the cannabis brand inspired by Willie Nelson’s legendary spirit and way of life, today announced the launch of the Outlaw Bottle — a limited-edition release celebrating the last leg of the 2025 Outlaw Music Festival Tour headlined by Nelson and featuring a line-up of his music friends.

The Outlaw Bottle features Willie’s Remedy+ best-selling flavor of its hemp-derived THC-infused social tonicin a collectible design and is available in a bundle. With only a limited number of Outlaw bottles produced, each set offers fans a rare keepsake that captures the rebellious energy of the tour and Nelson’s enduring legacy. To commemorate the 10th anniversary of the Outlaw Music Festival Tour, the cannabis drink brand crafted this limited-edition Willie’s Remedy+ bottle with a one-of-a-kind Outlaw label, packed in a bundle of one or two bottles and alongside custom shot glasses and matching Outlaw bandana.  Since 2016, Nelson has led friends on the Outlaw Music Festival Tour across the country, keeping the spirit of the 1970s outlaw movement alive and sharing the stage with legends and rising voices from country, rock, folk, and Americana.

“The Outlaw Bottle is more than just a collectible — it’s a toast to Willie’s unmatched spirit, 10 years of the outlaw tour, a lifetime of music, and the community that’s grown around him.” Says Willie’s Remedy CMO Forrest Dein. “We’re proud to share this limited release with fans as we celebrate the closing chapter of the 2025 Outlaw Music Festival Tour.”

The Outlaw Bottle is now available at drinkwillies.com, at Willie’s Remedy+ booths on the Outlaw Music Festival Tour, and in select stores across select states.

About Willie’s Remedy+

Willie’s Remedy+ is a line of cannabis-infused beverages crafted to help people live life like Willie Nelson—joyfully, naturally, and without compromise. Rooted in Nelson’s values and decades-long advocacy for cannabis, Willie’s Remedy+ brings together high-quality ingredients, thoughtful formulations, and the outlaw spirit of America’s most iconic country legend. Willie’s Remedy+ also continues Nelson’s longtime support for farmers by proudly sourcing the finest natural ingredients grown in the USA by American farmers and giving back a percentage of all sales directly to those farmers through Nelson’s own Farm Aid Foundation.

Nelson proclaims, “I used to smoke weed but now I drink weed everyday. This shit’s good!”

Since its launch in March, Willie’s Remedy+ has been pacing to be one of the Top 5 biggest brands on the market and the fastest growing in the country. Sales of Willie’s social tonics tripled from March to April and April to May and continued to grow exponentially through the summer, and shipments of the beverage have sold out four times.

A High Spirit Awards Gold Medal winning beverage, the tonic features subtle delicious flavor notes of lemon, lime, passionfruit and cannabis, and combines 5mg THC, 2mg CBD, 2mg CBG, and 200mg L-Theanine per 1.5oz shot; and is also available in a 10mg THC per shot edition. The product line also includes THC-infused seltzers — each 12oz can has 5mg of hemp-derived THC, available in three delicious flavors, Black Cherry Lime, Strawberry Watermelon, and a Hawaiian favorite POG (Passion Fruit Orange Guava). To date, Willie’s Remedy+ is available for direct purchase from DrinkWIllis.com in nearly 40 states. Wholesale has already rolled out in Texas, North Carolina, Alabama, Georgia, and Tennessee. Bottles recently became available at Total Wine in Arizona, Delaware, Florida, Indiana, Kansas Nebraska, New Jersey, New Mexico, and South Carolina. In North Carolina and Texas, the beverage line is available for wholesale and at Total Wine.

For more information, visit drinkwillies.com.

About Willie Nelson

With a seven-decade career, Willie Nelson has earned every conceivable award as a musician and amassed reputable credentials as an author, actor, and activist. He continues to thrive as a relevant and progressive musical and cultural force. In recent years, he has delivered more than a dozen new albums, released a Top 10 New York Times’ bestsellers book, again headlined Farm Aid (an event he co-founded in 1985), his annual Willie Nelson’s 4th of July Picnic, been honored by the Library of Congress with their Gershwin Prize for Popular Song, received his 5th degree black belt in Gong Kwon Yu Sul, headlined the annual Luck Reunion food and music festival during SXSW as well as the annual Outlaw Music Festival Tour, launched his cannabis companies Willie’s Reserve and Willie’s Remedy, and graced the covers of Rolling Stone and AARP The Magazine. Nelson started this decade by releasing four albums of newly recorded music—First Rose of Spring (2020), That’s Life (2021), The Willie Nelson Family (2021), and A Beautiful Time (2022, GRAMMY Award winner for Best Country Album)—and three books—Me and Sister Bobbie: True Tales of The Family Band (2020), Willie Nelson’s Letters to America (2021), and Me and Paul: Untold Tale of a Fabled Friendship (2022). Throughout 2023, Willie celebrates his 90th birthday with multiple projects and events including a two-night star-studded concert at the famed Hollywood Bowl, Long Story Short: Willie Nelson 90, that was released as a feature film and a televised broadcast special. The year began with the debut of “Wille Nelson & Family,” a new five-part film documentary series directed by Thom Zimny and Oren Moverman that premiered at the Sundance Film Festival as well as the release of a new album, I Don’t Know a Thing About Love, which features 10 performances that pay tribute to American songwriter Harlan Howard. Last year also welcomed two new releases: the GRAMMY nominated album, Bluegrass (with newly recorded studio performances of 12 Willie Nelson-penned classics showcasing Willie with a bluegrass ensemble), and a new book, Energy Follows Thought (with stories behind the lyrics of 160 of his favorite songs, along with never-before-seen photos and ephemera). To cap the momentous year, Nelson was inducted into The Rock & Roll Hall of Fame. In 2024, Nelson expanded his depth of work with the release of two new albums and a new book. The month of May saw the arrival of the studio album The Border, which includes Willie’s versions of 10 contemporary country songs, and four new compositions with Buddy Cannon. And in November he released a cookbook co-authored with his wife, Willie and Annie Nelson’s Cannabis Cookbook: Mouthwatering Recipes and the High-Flying Stories Behind Them as well as another studio album, Last Leaf on the Tree, which features close collaborations with Nelson’s son Micah. For 2025, Nelson released a new studio album, Oh What A Beautiful World, on April 25. The 12-song collection features new Nelson performances of classic Rodney Crowell compositions. These creative endeavors as well as new songs and performances that add to his classic catalog, find Willie Nelson rolling at an artistic peak, writing and singing and playing with the seasoned wit and wisdom that comes from the road.