Doug Fine’s American Hemp Farmer

Lands Worldwide Distribution Deal

With Adler and Associates Entertainment

Award Winning Documentary Film

Focusing on Making Positive Change

For the Earth’s Health,

Leaps From Public Television

To Global Availability

Domestic Release via NETA

Gains Audience Reach of More Than 75 Million

Via PBS and Public Media Stations

Within Four Months of March 2026 Release

Official Trailer – American Hemp Farmer

(LOS ANGELES) The award-winning, educational, and fun documentary film, American Hemp Farmer, directed, produced, and hosted by regenerative living expert Doug Fine, has landed a deal with Adler and Associates Entertainment for worldwide distribution. Since its U.S. broadcast premiere in March, Doug Fine and his film have seen a resounding response from media and audiences.

This week the deal with Burbank-based distributor Adler and Associates Entertainment, gives American Hemp Farmer global distribution in all media in a 15 year deal.

Mark Belasco, EVP for Distribution at Adler, said, “We are really honored to work with Doug and get this prestige film out to the world. Its themes are universal and timely, and it’s on a trajectory that has us very optimistic.”

“I’m feeling great about the film being a part of the Adler slate,” says Fine. “They have global reach and love indie filmmakers. I’m psyched that the film’s regenerative messaging is getting out to the world.”

Domestically, the film has been available to air on PBS networks, public media stations, and on-demand streaming since March 2026 via a three-year deal with the National Educational Telecommunications Association (NETA). Since the debut four months ago, American Hemp Farmer has gained an audience reach of more than 75 million.

“It has been a pretty impressive start,” said Fine’s co-EP Andrew DeAngelo. “Especially for an independent documentary in the current film market.”

In Fine’s adventurous, optimistic documentary, he travels the country learning and teaching clean, efficient ways to grow prolific, vastly useful hemp, and to live regeneratively. The climate benefit comes in building soil, which sequesters vast amounts of carbon. In addition to planting with modern hemp-farming experts in Oregon and Vermont, he plants organic hemp on the Rosebud Sioux’s tribal farm enterprise, and travels back in time to George Washington’s Mount Vernon estate. There, he learns traditional methods of hand-harvesting hemp with a razor-sharp scythe while wearing Colonial-style hemp clothes.

After years of filming in remote hemp fields and then riding the festival circuit, American Hemp Farmer has earned accolades and awards, including Best New Mexico Documentary at the Santa Fe Film Festival (the doc’s world premiere) and Audience Choice at last October’s Silver City Film Festival. Also, the film was an official selection at the Las Cruces International Film Festival in April.

Media outlets have also taken notice, with Forbes reporting, “American Hemp Farmer brings Fine’s message of regenerative living and food security to the screen at a time when climate-driven disasters are becoming increasingly familiar to American audiences. (Fine) maintains that regenerative living isn’t only necessary, it can be joyful, accessible, and surprisingly effective.” Cannabis Radio’s Hempresent with Vivian McPeak adds, “American Hemp Farmer manages to educate on the technical aspects of hemp and hemp production, and at times in a light-hearted almost comedic fashion. He even talks about the simple importance in having fun,” while New York’s TBR News Media says, “(The) documentary is brisk, engaging, and a reflection of Fine himself …an overwhelming sense of hope, faith, and determination.”

The American Hemp Farmer film is based on Fine’s bestselling book of the same name (Willie Nelson called it “the best book of the year and a blueprint for the America of the future”), and produced by Fine’s Family Farmer Adventure Hour banner, with Julian Gallegos editing and DeAngelo and Barry Gordon as co-Executive producers.

“Doug’s vision is positive and embracing, and the film is both accessible and incredibly fun to watch,” said DeAngelo. “A thrill ride from start to wild finish when early snow threatens a crucial harvest.”

Fine is excited that the world is hearing the climate messaging. ‘Nobody wants to wake up and say, ‘hey, the air is full of smoke and ash today – let’s abandon our ranch for 20 years and rush the family and goats far away’.” But as in the film, Fine always finds the funny side. “When a recent wildfire threatened our homestead, we were living for a week at a campground, roasting marshmallows while sitting on boxes of family photos and truck deeds, but we never ran out of kombucha, so I knew we’d be OK.”

Not resting on his laurels, Fine is developing three projects as American Hemp Farmer continues its impressive run: a scripted series about the quirky rural New Mexico culture he calls home, a regenerative living travel series he’s hosting, and a book of humorous homesteading lifestyle advice.

“Instead of ‘you might be a Redneck,’ my life advice is more about: ‘you might be wise to get a few goats and become a Redneck.’ That’s been my ticket to well-being. And you get to say ‘ain’t’ and ‘y’all’ whenever you like.”

Fine is available for interviews and further speaking engagements in 2026. A website of Fine’s print and radio journalism, United Nations testimony, television appearances, and TED Talk is at dougfine.com. Follow him on Instagram at @organiccowboy.

About American Hemp Farmer

Doug Fine’s new documentaryAmerican Hemp Farmer —recently harvested for U.S. distribution by the National Educational Telecommunications Association (NETA) to public media stations including PBS and worldwide distribution by Beverly Hills-based Adler and Associates Entertainment—you’ll hear Fine use two terms. One is “regenerative living,” which describes a mode of living, working, eating, and traveling that puts a least as much back into Earth’s resources as it extracts. The other, “food security,” means thriving, even in times of uncertainty, regardless of whether society experiences supply chain disruptions.

In his film, Fine shows how regenerative farming of hemp and using hemp products in the regenerative lifestyle can help the Earth. In one segment, he prints a petroleum free plastic goat made from hemp, showing how versatile the plant is. In another, he stands in the midst of a massive wildfire area, and demonstrates that hemp helps clean soil and air, creating a cooler environment.

The doc is currently distributed by the National Educational Telecommunications Association (NETA) and syndicated to all 350 U.S. public media outlets, including PBS networks. American Hemp Farmer is available to stream on the PBS app and at PBS.org (pbs.org/show/american-hemp-farmer) plus on-demand at DougFine.com.

Since the film’s debut on PBS in March, broadcasts have aired throughout the U.S. with audience growth reaching nearly 75 million to date. Along with streaming and on-demand availability, American Hemp Farmer has been added to programming at local public media stations including KVCR in Los Angeles, KPJK in San Francisco, KBDI in Denver, Connecticut Public Television, Montana Public Television, KSMQ in Minnesota, KRWG, and KENW in New Mexico, KVIE in Sacramento, WOSU in Columbus, Ohio, KTNW in Richmond, WA, WDCP in Flint, MI, WBRA in Roanoke, VA, Vermont Public Television, and stations in Wisconsin WPNE Green Bay), WHAD (Madison) and WHLA (La Crosse).

“None of us would be here today,” Fine says, “if not for the regenerative lifestyle, which helps sustain the Earth.” He hopes that we can reactivate that “instinctive regenerative awareness” and work together to ensure a habitable planet for future generations. “Humanity is in the 9th inning of the climate crisis with two outs. I want to show everyone how to take significant steps toward solving the problem while having fun along the way. And regenerative living is the most fun you can have outside the bedroom.”

About Doug Fine

A Southwest-based author whose books Willie Nelson describes as, “a blueprint for the America of the future,” Doug Fine is the author of six books including American Hemp Farmer (2020, Chelsea Green Publishing) and the Boston Globe Bestseller Farewell, My Subaru (Penguin/Random House 2009). His wild goat-wrangling stories and optimistic persona have led to media appearances (Conan, The Tonight Show, BBC, CNN) as well as a TED Talk (TEDxABQ) and testimony before the United Nations on the right-to-farm.

In his speaking events, including appearances at SXSW, Town Hall Seattle, National Geographic Heroes of the Planet Series, and dozens of universities, Fine further spreads the word about the joys and pitfalls of sustainable living.

He has cultivated superfoods (including hemp since its 2018 legalization) for more than a decade and taught his methods of cultivation and seed building at Vermont’s Sterling College and online at DougFine.com\. His hemp seeds have been used to clean contaminated soil in a New Mexico University study. Fine’s life and work has been covered in Smithsonian, and he has reported from five continents for NPR, The Christian Science Monitor, the New York Times Magazine, and other platforms. The Washington Post says, “Fine is a storyteller in the mold of Douglas Adams.”

Fine, who is convinced that “being outside in a farm or garden is the most fun you can have outside the bedroom,” homeschools his children alongside his wife. With his labor-of-love American Hemp Farmer continuing to reach larger audiences, Fine is already jamming on developing his next projects, including his hosting a regenerative living travel show.

With the television premiere of American Hemp Farmer, Doug Fine is available for interviews and further speaking engagements in 2026. A website of Fine’s print and radio journalism, United Nations testimony, television appearances and TED Talk is at dougfine.com. Follow him on Instagram at @organiccowboy.

Doug Fine in his hemp fields on his Funky Butte Ranch in New Mexico.